| Digital
signage is a form of electronic
display that shows information, advertising
and other messages. Digital signs (such
as LCD, LED, plasma displays, or projected
images) can be found in public and private
environments, such as retail stores and
corporate buildings.
Digital Signage Displays
are most usually controlled by basic Personal
Computers by way of proprietary software
programs, avoiding any large capital outlays
for the controller equipment.
Advertising using digital
signage is a form of out-of-home advertising
in which content and messages are displayed
on digital signs with a common goal of
delivering targeted messages to specific
locations at specific times. This is often
called "digital out of home"
or abbreviated as DOOH.
The benefits of digital signage over static
signs, in situations where changing signs
are preferred over static signs, are that
the content can be exchanged more easily,
animations can be shown, and the signs
can adapt to the context and audience,
even interactively. Digital signage can
offer superior return on investment compared
to temporary and/or promotional signs
made from other substrates
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